Case Study

La Plagne 360

The ultimate guide to La Plagne
View Study
Client
Date
  • January 2020 - Project Ongoing
Our Services
  • Strategy, Idea and Concept
  • UX, UI Design and Development
  • Video Production and Editing
  • Fully Responsive Development
  • Social Media & Online Marketing
  • Search Engine Optimisation
Achievements
  • Top 3 Ranking on Google
  • Partnerships with global suppliers
  • Ever-Growing Visitor Count
  • Unique Video Content
  • Top-Ranked YouTube Content

LA PLAGNE 360

La Plagne, France, is the most visited and popular ski resort worldwide, and together with Les Arcs, it forms the third-largest ski resort globally. Having spent several winter seasons in La Plagne, we saw an opportunity to create a comprehensive website detailing the resort’s 11 villages, lifts, and pistes. This ambitious project took over three months to complete, and that was just for the video components.

The La Plagne 360 website features detailed profiles of all La Plagne’s pistes and lifts, as well as immersive 360 videos, preview videos, and Google Maps data. The site also provides extensive information on staying in the resort, including helpful tips for visitors to make the most of their holiday.

While La Plagne’s popularity meant we had a receptive audience, it also presented a significant SEO challenge due to the many other websites already online. Despite this, through dedicated SEO and marketing efforts, LP360 ranks in the top five for all our desired search engine keywords and keyphrases.

"La Plagne 360 is the most comprehensive guide to La Plagne"

PRODUCED IN CONJUNCTION WITH DEEPBLUEMEDIA
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Building the concept

We worked with partners, Deepbluemedia on the LP360 site. The firm was responsible for all aspects of the La Plagne 360 website and app design, development, launch and promotion. Working with their experienced team of designers and developers, together we produced every aspect of the job, pulling on our extensive development, design and marketing experience.

This involved and detailed remit included: logo design / producing a Fully Responsive property website / producing an Android app of the site / performing SEO and ASO / video production / social media promotion.

LOGO DESIGN

We intentionally created a simple, eye-catching design for the La Plagne 360 logo. We wanted a clear icon that would stand out in Google search results and be instantly recognizable on social media and our marketing materials.

The red background complements La Plagne’s famous red bobble hat logo, while the simple “LP” refers to the resort’s name. This minimalist logo effectively contrasted with the snowy background of our videos and images.

LP360 LAUNCH VIDEO

This brief promotional ad highlights the La Plagne 360 website and its services. By keeping it concise, we were able to summarize the key benefits of using the site for everything from booking holidays to finding lessons, rentals, and the best bars and restaurants.

The ad was very successful in increasing our user base and website traffic. It was shared widely on all major social media platforms.

LP360 WINTER GUIDE

A key feature of the La Plagne 360 website was providing users with advice on the best times and places to visit the resort. To establish ourselves as a knowledgeable and informative resource, we created a video showcasing typical conditions in La Plagne throughout the season.

This video was a compilation of footage captured over four years in the resort and effectively demonstrated the advantages of visiting at different times.

LA PLAGNE IN A DAY

After spending five years in La Plagne, we had a better understanding than most of the best spots for skiing and snowboarding.

We created this video to showcase a route around the resort that even beginner skiers or snowboarders could complete in a day, allowing them to experience the best of La Plagne in a single day. The video was a big hit on all social media platforms.

3D AREA VIDEO

The Tarentaise region of France is globally-renowned as being home to some of the world’s best and most testing ski and snowboard terrain and resorts.

With so many famous resorts in the area, we produced this immersive 3D video using Google Earth to give users a better idea of the other resorts around La Plagne / Les Arcs / Paradiski while also showing the resort’s terrain and size.

PARADISKI 3D

Using Google Earth, we created this animated 3D tour of La Plagne, Les Arcs, and Paradiski from an aerial perspective. This video provides a realistic representation of the various resorts in Paradiski, which would be difficult to visualize with only 2D piste maps.

BEST RUNS VIDEO

Most skiers and snowboarders are intermediate-level, so we created a series of videos highlighting the best blue (intermediate) pistes in different areas of La Plagne. This edit focusses on the huge Champagny area of the resort but we also produced similar videos for the other La Plagne sectors.

These videos include a downloadable piste map so viewers can follow a route and explore the best runs for their skill level.

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